A storefront that sells. An operating system behind every order.
Footwear retail involves sizes, colours, reservations, display stock, cash shifts and partial returns. The project combines WooCommerce development with customisation of the underlying POS and purpose-built operational modules.
An ecommerce experience built around the buying journey
Categories that match how customers shop
Men’s, women’s and children’s footwear, separate Mirror collections, brand pages and offer collections give shoppers a clear route into the catalogue. Product descriptions retain the relevant product-type disclosures.
Size and colour selection close to the product
Available sizes and colours can be selected from product cards or product pages. Model, brand, colour, size and price filters help shoppers find a relevant variant before moving to checkout.
Product imagery and a responsive storefront
Multiple product images, image switching, consistent cards, promotional banners and considered motion support product discovery. Responsive spacing, navigation and progressive browsing make a large catalogue easier to explore.
Relevant recommendations with available alternatives
Related-product rules follow the product’s relevant collection, including men’s and women’s Mirror ranges, and exclude unavailable items from purchase recommendations. Shoppers see alternatives that fit their original interest.
Promotions with controlled discount rules
General campaigns, last-size offers, audience-specific coupons and conditional free shipping are handled as separate rules. This makes campaigns easier to manage without unintended discount stacking.
Checkout adapted to local customers
A primary phone number, optional secondary contact, simplified address fields and governorate, city and area choices reduce unnecessary input. Shipping charges and enabled payment methods are visible before confirmation.
Arabic and English shopping journeys
Arabic and English routes cover the core catalogue, categories, colours and shopping content. Translating product options as well as navigation keeps the purchase journey understandable in both languages.
Product, category and brand SEO
Search titles, descriptions, internal links, images and structured data follow the actual catalogue. Language alternatives, canonical URLs and sitemaps support a coherent search structure rather than disconnected keyword pages.
Clear availability across product variants
Variant availability and out-of-stock states are communicated clearly, while relevant alternatives keep the browsing journey useful. A model page can remain informative without presenting an unavailable size as purchasable.
A POS system shaped around daily store operations
Checkout, invoices and variant-level selling
In-store sales use product search or a barcode scanner to identify the model, size and colour. Discounts, payments, balances and printed receipts are handled within a POS workflow customised for footwear retail.
Central treasury and traceable cash movements
The treasury brings together balances, deposits, withdrawals, transfers and handovers with a timestamp, user and description. Linking cash movements to shifts gives management context for each movement.
Shift opening, closing and cash reconciliation
Opening balances, sales collections, expenses and returns feed into the closing review. Shortages or overages are shown in the context of the shift, including recorded expenses such as delivery costs.
Cash handover envelopes and shift identifiers
Printed shift details include the shift number, supporting cash-envelope preparation and handover review. The physical envelope can be matched to its operational record more easily.
Payroll, commissions, advances and deductions
Fixed pay and sales commission can be configured separately, including staff without commission. Start-date proration, advances, day or amount deductions, overtime, active employment status and commission reports support payroll review.
Purchases, suppliers, expenses and reporting
Purchases and stock receipts sit alongside supplier records, expenses, payments and sales, return and stock reports. Management can review trading activity and operating obligations through connected records.
Role-based access and focused staff interfaces
Organised sign-in, management and employee screens place sensitive actions behind the relevant account permissions. Role-based workflows and operation records support handovers and exception review.
Inventory, display stock and shelf locations—with camera support
Stock by model, size and colour
Variant quantities reflect purchases, sales, reservations and returns, with barcodes and stock-movement history. Size-level records make discrepancies visible instead of hiding them inside a model-level total.
Physical counts with sales-aware reconciliation
Physical counting and discrepancy review account for transactions occurring during the count and controlled synchronisation. Separating counted quantities from subsequent sales supports a clearer reconciliation.
Display-stock checks and replenishment
Staff can mark displayed sizes from the model screen and distinguish display stock from storage stock. Replenishment prompts help the team select an appropriate replacement after a display item is sold.
Mobile-camera evidence for display checks
Supported display-check and transfer workflows accept a product photo captured on a phone, recorded with the size, employee and time. Visual evidence gives reviewers more context than a checkbox alone.
Barcode scanning with a phone or handheld scanner
A secure camera page reads rack and product barcodes and passes them into the operating workflow, including multiple barcode reads in a session. Staff can use a phone or a handheld scanner for the task.
Rack and row assignment
Lettered racks and numbered rows are selected by scanning a shelf label and then a product. This project uses 19 racks with five rows each, linking the model’s sizes to its location for picking, receiving and stock checks.
Unassigned-stock reports and quick placement
An unassigned-stock list lets staff allocate a rack and row directly. Display rules account for single-size items already in the sales area, keeping the working list focused on items needing action.
Barcode labels and thermal printing
Product, size and shelf labels, sales receipts, shift details and shipping documents use the appropriate print layout. Copy-count and document settings reduce repetitive steps at the checkout.
Orders from reservation to delivery and return
Reservations linked to customers and variants
Reservations can be created, reviewed, amended or cancelled with customer details, items, images and sizes. Stock allocation and release at cancellation help the team organise fulfilment.
WhatsApp shipping confirmation and cancellation
Clear messages and confirmation or cancellation links connect the customer’s decision to the reservation and order. Customer service and fulfilment work from a consistent order state.
Hard Zone Express integration and waybill creation
The shipping integration prepares customer, address and item data, creates the shipment reference, prints the waybill and follows status changes. Area charges and displayed delivery estimates follow the configured courier service.
Item-level partial delivery and return receipt
The workflow distinguishes delivered and returned items within the same shipment and supports partial reservation receipt. A courier return status alone does not replenish stock; the actual returned item must be received.
Size correction and exchanges during follow-up
Authorised workflows support checking and correcting the size associated with a reservation or returned item, alongside exchanges and price differences. These controls address practical issues in size-based retail.
Shipment status, collection and courier handover
Preparation, delivery, refusal, cancellation and collection states follow the courier integration, with bulk handover support. Order-linked statuses make the next action clearer for operations staff.
Synchronisation and WhatsApp automation
WooCommerce and POS integration
Products, variants, orders and stock connect the online store with the POS. New-item upload and task-specific synchronisation options reduce duplicate catalogue entry.
A visible, controllable synchronisation queue
Task progress and logs support stopping, resuming and retrying failed items. Queue controls make exceptions easier to investigate without repeating the entire workflow.
Product-image management that respects newer edits
Image previews, import and export, and newer-image checks coordinate the website and POS libraries. Update rules help avoid replacing a recent product image with an older version.
Messages across the customer lifecycle
New orders, reservations, cancellations, invoices, exchanges, returns, shipping confirmation and post-delivery follow-up have tailored messages. Depending on the event, messages include the customer name, product image, code, size, totals, discount and delivery charge.
Team notifications and resilient sending workflows
Operational alerts keep staff informed about relevant events. Configured alternative senders and retry handling support continuity while controlling missed or duplicated notifications.
Camera-assisted operational review
Cash-drawer event review
Drawer events can be linked to review clips, with the event time connected to the shift and invoice activity where available. Managers can open the relevant clip instead of searching hours of footage.
AI cash-presence alerts for human review
Cash-presence and checkout-event signals can be reviewed alongside invoice and payment context. Alerts help managers prioritise review; they are neither an accounting cash count nor an automated accusation.
Staff entry and exit records
Timestamped entry and exit events, authorised staff-image classification and exportable records support attendance review. Manual correction helps resolve uncertain matches and improve record quality.
Contextual photos, clips and camera status
Event images, invoice clips and recovered recordings sit alongside review and feedback controls. Camera connectivity status helps distinguish a quiet period from unavailable monitoring.
Deployment matched to the store setup
Camera position, lighting, drawer and doorway coverage, and authorised accounts determine the monitoring setup. Camera use also supports everyday scanning, counts and evidence capture, while surveillance recordings remain permission-controlled.
Value for the business
The operational goal is clearer order preparation, faster access to the right shelf and better context for cash and stock review—through modules designed around the team’s actual work.
Connect your sales, stock and cash operations
Tell us how your business operates today. We will discuss the functions, integrations and priorities that fit your project.
